im definitly not a marketing person but do have a small online store that want to do well. So keep trying.
My experiences of buying space in the small adds of big magazines, has not been good. In fact almost no sales as a result. Im sure my website could look better and probably could improve hugely things i do.. but guess need to prioritise time and money
Most of the people who approached me as a result of small adds are other sales people not customers.
The lesson i have learned is to use what seem to be better at which is direct selling.. mainly at markets. The things i sell you need to touch and feel to put the price in context.
Try and find free ways to promote what i do and prefer social networking than signing away £500’s for a small space at the back of a magazine.
Joined Mumpreneurs, signed up to directories and offer promotions and try and give a good service. Seem to succeed with this most of the time but there are always situations you didnt anticipate.
Would appreciate feedback about other free and fun ways to let people know about what you do.