The store began simply and still is this way, making and selling things, little like a female Dell Boy. Sometimes do freelance part time work as an environmental contractor which has included spending few hours a week relocating reptiles in new build housing sites.
One day picking up a pizza from Ask Pizza restaurant – saw a funny picture drawn by a child on the pizza box of a rainbow – advertising their support for the Charity ‘Action on Addiction’ and thought this was a great idea and approached them and even went up to London to chat to them with a box of different coloured Candles and from this point began supporting this Charity in different ways. It is an issue that has touched our family and feel all promotion must be a good thing to raise awareness. Kate the Duchess of Cambridge is now the patron of this Charity
We also sell lovely Avoca Throws, Baby Blankets, Scarves, Hats and Gloves, Dr Oetker Cookery Books and Flower Candles from Thailand. The Birch Bark Containers, Confetti Cones, things made from Felt, wooden Plant Labels and Fat Flower Fairy Lavender Kits are made by me. Our home made packaging is mainly recycled cardboard. Realise good packaging is key to selling the product.
Try to find ways to minimise costs of selling – both in money and time but have spent money improving the SEO work on our online store and social presence. Find networking little tough, not because im shy. Its a time thing.
Own photographs at Fine Art America. My son helps me with the Ecommerce and IT side of our store.
My strength is not in commercial success although would like to be a little more successful – my reason to do what Im doing is for my own self esteem and to inspire and motivate my son and perhaps in a very small way to make a difference. Thinking about all the Candles that we have sold through Infinity Foods – each one with a handwritten label promoting the Charity ‘Action on Addiction’ – think we must have touched a few people with a way forward to a problem that has its grip on a generation of young people – mentally and physically